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Jul29
US Air Selling "Barf" Billboards

For those of you who are sick of advertising, US Airways may have a solution.

US Airways wants to make the most out of a nauseating situation.

The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags — those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

I'm not sure whether to laugh or cry...

I guess I have to applaud someone for not being afraid of trying something new. Then again...

“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”

Eeewwww.

“Little things like that work,” said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo. “Barf bags have a lot of shelf life — people aren’t barfing as much in planes as they used to.”

A consulting group that understands the "barf" market? Double eewwwww...

US Airways has not decided how much it will charge for the ads, and has only begun negotiating with companies that could be interested, Gee said.

Pray tell, what kind of company would that be?

“But having an advertisement for a barf bag, especially if it’s for something like Dramamine, now that’s brilliant.”

Uh, really? Who wants to be reminded at a time like that, that this whole unpleasantness could have been avoided? Talk about rubbing your nose in it. Talk about closing the barn door......nevermind.

What's the alternative? Selling the Dramamine to people who need it?

Toss my hat in the ring this goes the way of the Dodo.


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