Leno and Letterman couldn't write this stuff up.
In a media world besieged by technologies like the Tivo and the iPod, advertisers are finding it harder and harder to get their marketing messages across. So TV network CBS has decided to whet your appetite for it's new fall lineup with a series of ads printed on 35 million eggs.
OK, so marketing is gimicky by nature, but remember, not all of them work.
I just have to laugh.
The eggs will be marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.
An "egg coding company"? Only in America.
EggFusion, based in Deerfield, Ill., will use laser technology to create the expiration dates and "On-Egg Messaging," the release said.
Expiration dates?? When I was a kid, that was called a nose.
<sigh...>
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