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Sep20
McDonald's vs. Denny's?

Ever find yourself in the drivethru after an early morning meeting with a taste for breakfast, but it's 6 minutes too late? Well, according to this, you may be in luck.

McDonald’s Corp. may soon offer its breakfast menu all day long as a new restaurant layout will make it easier to prepare a wide variety of foods at once, its chief executive said Wednesday.

I wonder. Which is worse for your cholesterol level: Breakfast or lunch?

This is fun to ponder, but with a company this size, it's no accident.

Breakfast sales have been a key part of McDonald’s three-year turnaround thanks in part to products like McGriddles sandwiches and a new, stronger coffee blend. But the restaurants stop serving breakfast late in the morning to switch over to burgers and other items for lunch and dinner.

We're not just talking about a nice sales 'bump' either.

The breakfast period has been the “strongest performer” among McDonald’s three major meal segments in the last two to three years and remains “extremely strong,” Chief Financial Officer Matthew Paull said during the presentation.

I always wondered who decided what time breakfast ended. Apparantly it's more complex than I imagined. Look for a new restaurant operating system coming soon.

The so-called flexible operating platform will make McDonald’s food preparation processes more transparent to customers and “offer more variety with greater ease,” (McDonald’s CEO Jim) Skinner said.

Are you sure allowing us to watch you cook your food is a good idea? <grin>

Anyway, I don't think Denny's is going to worry too much. It's pretty hard to eat a Grand Slam breakfast behing the wheel of your SUV.


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