Analysis and discussion of issues that impact business

This is a big deal, but my question is "Who does this benefit most?"

Bank of New York Co. has agreed to take over Mellon Financial Corp. in a $16.5 billion all-stock deal that will create the world's largest securities servicing company and one of the biggest asset managers.

In an unrelated note, I think they should name the new company, New York Mellon. Lots of interesting imaging possibilities come to mind.

At the risk of sounding like a broken record, bigger ain't necessarily better.

The new company, which will be called Bank of New York Mellon Corp., (Darn, I really like New York Mellon) will be the world's leading asset servicer with $16.6 trillion in assets under custody and corporate trustee with $8 trillion in assets under trusteeship. It will rank among the top 10 global asset managers with more than $1.1 trillion in assets under management.

I also wonder the reasons for a deal like this. Was it for economies of scale, to avoid a resource-draining competition that ends in a draw, complimentary services (I do this well, you do that well. Now we do everything well), even a simple takeover. Or could it simply be the desire to be the biggest kid on the block.

One thing's for sure. All the major players will make out fine, and any 'collateral damage' will happen far from Wall Street.

But you would have thought that one of these geniuses would realize that some smart alec like me would jump on 'New York Mellon' and run with it.