Analysis and discussion of issues that impact business

Let’s analyze a business that is really starting to make a name for itself. Maui Pineapple Company of Maui, Hawaii is a grower and producer of Maui pineapples—in fact, the largest cultivator of Maui pineapples in the world. The company produces the very popular Maui Gold® brand of pineapple, which is sold mostly on the West coast of the USA. Based in Kahului, Maui, Hawaii, Maui Pineapple Company is a subsidiary of the Maui Land & Pineapple Company, a multi-million dollar land holding and operating company which also owns and operates Kapalua Resort.

Maui Pineapple Company has been in business for almost 100 years, constantly producing high quality Hawaiian pineapple, but it was only recently that the company started expanding its reach to include the online customer—a very wise move. The company is currently running an online promotion of its Maui Gold pineapple, which enables consumers to purchase the fresh fruit through Maui Pineapple Company’s online store at a special promotional discount and get it shipped right to their door.

I’ve found a Maui Pineapple Company listing on Wikipedia. This is a good thing for the company, since Wikipedia is a strong force on the Internet, with a great reputation and high search engine power.

Maui Pineapple Company seems set to take on another 100 years with a healthy stride. I’d love to go there and participate in one of their famous Pineapple Tours, but here I remain stuck on the mainland. I guess the next best thing will be to order Maui Gold and gorge myself on it in my own home!

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